Barcelona has around 174,714 registered dogs and 116 fenced places to put them. Most live in flats and get their exercise on a lead. PAWS is an indoor club where a dog can be off the lead and be a dog.
Run the club yourself →A working simulation. Real rents, real taxes, real licensing.
You will probably go bankrupt the first time.
What she decided
María is ten. These are her decisions, made on 20 August 2026, and the simulator is built to them.
The one clash
€39 a month brings in about 105 members. With day passes that is 11,280 dog-visits a year. She chose the price that earns most, and it does.
But a 90 m² unit laid out normally leaves a play room of about 40 m², which holds eight dogs at a time — around 5,787 visits a year. Demand is roughly twice capacity, and capping membership makes it worse, not better.
The fix — and it is free
Because owners stay with their dogs, the seating belongs inside the play room on a perimeter bench, not in a lounge beside it. That releases 15 m². Then book the slots instead of taking walk-ins.
| Play room | Dogs at once | Visits a year |
|---|---|---|
| As drawn — 40 m², walk-in | 8 | 5,787 |
| Re-split to 55 m², walk-in | 12 | 8,680 |
| 55 m² + 90-minute booked slots | 12 | 16,368 |
| What she needs | — | 11,280 |
In the simulator this is one switch, and it is the sharpest lever in the game. Booked, year three earns money. Walk-in, the same club with the same rent and the same dogs loses it.
What the simulator does
It runs the club a day at a time on real Barcelona numbers: rents by district, the 2026 hospitality convenio, employer social security at 30.65%, split 10% and 21% VAT with the quarterly bill emptying the bank account, and the licensing wait during which rent runs and nothing comes in.
Weather changes who turns up. Neighbours complain about barking. Inspectors arrive. Coffee prices move. Staff resign if you work them too hard. There are three cameras on the shop so you can watch the dogs that are actually there today.
The volume assumption is hidden, because in real life nobody publishes it. You find out by trading.